I hate clickbait...and so does Facebook. Stop using it.

We all know those articles on Facebook that lure you into clicking by leaving out vital information like, you know, what the article is actually about. And then once you've clicked you're led to a poorly designed site, so saturated with ads that you can't even click through the crappy article anyway. Yes, I'm talking about click-baiting.

Facebook Narcissists, Tribal Marketing, & Beyonce

So I came across an interesting study on how Facebook relates to empathy and narcissism*. According to the article narcissism, aka "feelin' yourself a little too much", has risen 30% in the last 25 years- especially among college students.

Could this be caused by the increasing popularity of social networking sites encouraging a generation of "wait let me take an artsy photo of my food before I eat it so my online friends can see"? Who knows. But what we do know is that narcissists make great brand cheerleaders and I can tell you why...