That awful Aaliyah biopic: Did Lifetime rile up "Black Twitter" on purpose?

My guess is yes, absolutely.

Why do we love GIFs so much??

I can't say for sure, as I don't have the proper tools to conduct an experiment and it's pretty hard to find studies on GIFs (come on psychologists, get with the program!), but I do have a theory...

Corporations are people too...at least they are on Twitter!

Following a new brand or company on social media is comparable to dating. Sometimes we've had a pleasant experience with the brand, and want to keep up with them after a great "first date". Other times we follow purely based on looks.

A cool logo? Well designed products? An awesome site? *Cough* Like this one *cough*. Folloooowwed.

So if looks and/or a nice first date are why you follow, what makes you stay?

"I don't know. Money?"

What? No! A stellar personality.

Hoppin' on #Hashtags: Don't be THAT guy

In a rush to rise above and be noticed in a sea of social media posts, some brands engage in what I like to call "#hashtag hoppin'".

#Hashtag hoppin' usually occurs when an inexperienced social media manager (or an unpaid intern) sees a popular hashtag on Twitter, or any popular event/holiday, and does his or her very best to quickly twist it into some form of product placement. This happens without said manager or intern actually looking at the hashtag or researching the holiday to make sure it's not about something that they DEFINITELY don't want their company involved in.

Lets look at two of the most inappropriate and embarrassing hashtag hoppin' offenses that I've seen this year. Get ready to gasp, scoff, and face palm: